Communication has and will always be a necessary skill in the scope of human existence. As time progresses, especially with the development of technology and the proliferation of globalisation, there are a myriad of skills which have and will inevitably become inessential. However, communication remains a constant on any list of skills for the future. Communication is a requisite skill in the 21^st century. In fact, it is found in all aspects of business as well as every type of business.

Employers are keen on having staff with good communication skills to work within their organisations as the need for appropriate principles and practices is acknowledged for consumers and their other audiences. Consequently, the demand for media training by media professionals with experience has increased significantly. Employers have now recognised the need to equip staff with the requisite skills for efficient and effective communication in business. Communication as a skill in the 21^st century enables understanding of the media environment. Comprehensive comprehension of the media environment informs individuals of how media works and how it can work for them. A good understanding of the media environment will foster useful engagement of media and brand recognition amongst other things.

Similarly, the skill in the 21^st century is pivotal in grasping concepts surrounding crisis and the management thereof. Crisis management is closely intertwined with communication as it is necessary to explore past crises, steps in crisis communication, and appropriate forms of communication in such an instance. Media professionals are able to provide a profound plan and approach to hone these communication skills in the 21^st century.

Regardless of how much technology develops, there will always be the existence of some form of media. It is therefore imperative to control the narrative that is highlighted or allowed in the media regarding employees and the organisation. Media professionals are then able to provide individuals with the most effective ways to portray themselves and organisations within the media. Similarly, public speaking is becoming incrementally popular. Various media platforms are being monetised and the influence of globalisation has encouraged many to “find their voice”. As such, it is helpful to receive tips to hone public speaking skills from trained professionals. Any form of presentation requires the proper use of communication skills to effectively get the intended message across.

In the same way, communication as a skill encompasses writing and branding. Writing is a core aspect of communication. All other forms of communication begin in writing in one way or another. Public speaking requires speech writing. Press releases and media advisories require the appropriate tone, diction and other elements according to the purpose. In similar manner, communication skills are needed to tell a good brand story. Organisations globally recognise the importance of branding and communicating positive brand messages. Communication as a skill in the 21^st century is priceless and timeless.